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Mobile Blog

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App Promotion on App Store


There are so many ways to promote iOS apps and games one the mobile market, it's hard to figure out where one should start. However, the truth is actually pretty simple – there is no “one size fits all” solution for mobiles, and methods that work for bigger media won't necessarily work in the same way for the mobile applications and games for a variety of reasons, but the main one is pretty simple to understand – due to the “on the go” nature of mobile platforms, it's hard to cram so much useful information into a short attention span. Can you sell something to a stranger in just 4 seconds? That may sound impossible, but that's what mobile marketers are doing, and you can try it too if you feel up to the challenge.

Marketing of iOS apps gets extra important today as the competition gets tougher and average apps stop making any money at all. It's also recommended to try to do on your own it if you want to cut the costs or you're running on a tight budget – or if you want to experiment with mobile marketing and see if you would like to keep learning more about it. In any case, even some promotional steps can help you in a lot of ways.

Read on to find out how you can promote a mobile application or game on your own.

Don't be afraid to use social media

Creating a dedicated page for your application or game is a good idea if you want to promote iOS games or apps efficiently while communicating with your audience and seeing if they have any suggestions. Create polls, discuss features, gather requests and do other things the social media allows you to and consider converting your friends to your followers as bigger numbers mean higher ranking in the search results and more impressions (as in views) from the general users.

Consider creating a page for your app on every major social network, including:

Remember to post updates regularly and communicating with the audience. It's recommended to pay extra attention to the spam – if you won't clean it up regularly, the community will appear abandoned to the new users and thus you can easily lose a few potential customers. Be sure to be polite and make sure the audience remains positive – but don't ban everyone and don't try to be overly protective of the general terms of use. Sometimes people argue, but as long as the argument doesn't cross the line, they can take care of their business the way mature people do – through the discussion.

Localization can expand your target audience dramatically

Another great idea is localization of the in-app or in-game text. It can help you in iPhone app promotion rather dramatically if you know what you're doing. Consider checking the analytical data and adding localizations for the regions where your app appears semi-popular. Localization can multiply your download numbers and increase the conversion rates by up to 20% in most cases, which should be more than enough to convince you to start making steps towards users who live in foreign regions where English is not a native language.

Additional methods

You can also research the relevant keywords and use them on the app page to make your app easier to find through search engines and increase its ranking in the search results. Also, you can design a better icon, pick more attractive screenshots and make a very informative and beautiful preview video to make sure that the app page convinces the potential customer to download the app and give it a good try.

If nothing works, try other methods or consider contacting a mobile marketing agency and seeing if you can get professional marketing treatment for your app for an affordable price and start making money from your hard work.