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App Store Optimization


If you're a mobile developer, then you know the importance of marketing and promotion of mobile applications and games. There is no denying that it's hard to get by without doing it – actually, today it's next to impossible. While there are many users out there and you can have a chance to end up with a few hundred downloads if the users stumbled upon your app by accident, but that tactic isn't viable in the long run.

Therefore, learning how to promote mobile applications and games can help you stay afloat, especially if you're running on a tight budget or it's a hobby project that you would like to deliver to the target audience without involvement of a professional marketing agency.Therefore, we suggest you try App Store Optimization – a set of subtle methods that can promote mobile applications and games efficiently without too much fanfare. While general advertising is all about trying to catch the eye of the user with banners and other media, ASO is all about making the app easier to find and making it more attractive to the target user to make sure that they will give it a try.

Keyword Optimization

Keyword Optimization can be used to promote the app by making it easier to find. It's a very good approach, but it requires some practice and trial and error to figure out how to make it work in your case. However, it's doable and shouldn't be very expensive to pull off.

Start by researching the relevant keywords. You can find various platforms, some of them are paid, some of them are free. Use them to find out which of the relevant keywords are the most popular right now and add them to the app description and tags field. However, keep in mind that you need to use them organically – piling them together in the app description may get you indexed, but the user's will have a harder time getting used to this, because it's not that easy to get a nice idea of what the app or game is about if there is no coherent description of it. Remember – you need to keep the user interested, and so you should consider writing an interesting description to make sure that the potential customer reads it and gets convinced that this particular application or game is the one they need.

Asset Optimization

Once you're done with the Keyword Optimization, consider designing a nice icon, picking the most attractive screenshots and making a preview video to convince the users to install the app. In previous case you're driving the traffic to your app page (App Store or Google Play), but in the case of Asset Optimization you're trying to convince the use to install the app and give it a try. Hire a designer to design a better icon, use screenshots to tell a story rather than using them as a simple display of the functionality of your application or game.


Consider supporting the following languages:

  • English
  • French
  • Italian
  • German
  • Spanish
  • Chinese
  • Japanese
  • Korean
  • Russian
  • Portuguese

Use freelance translation services to get the best quality for a good price. Make sure to pay attention to the rating system and learn whether the translator is as good as they claim to be. If in doubt, talk to their previous customers to learn about their experience working with them.

If you don't know how to improve the performance of your application or game in any other way, consider ordering incentive traffic from a marketing agency. This way you can boost the popularity of your app for a while through paid downloads, reviews and ratings. Don't worry about the “fairness” of this method – everyone does that, and as long as incentive traffic is organic, you shouldn't have any problems.